Digital Revival of Heritage: Elevating Caribbean Cricket Through Technology and Policy

Junior Browne

The University of the West Indies

It has often been said that the two true institutions of Caribbean/West Indian unity are the West Indies cricket team and The University of the West Indies (The UWI).  These two institutions have not only stood the test of time but have both served as beacons and examples for others to follow. The UWI is the principal regional tertiary institution in the English-speaking Caribbean, distinguished by its mandate to serve as a catalyst for intellectual leadership, social cohesion, and sustainable development across a geographically and culturally diverse archipelago. Founded in 1948, The UWI has expanded from its original campus in Mona, Jamaica, to a federated university comprising campuses at Cave Hill (Barbados), St. Augustine (Trinidad and Tobago), Five Islands (Antigua and Barbuda), and the Global Campus, which provides multi-modal access to learners across more remote and underserved locations. In addition to the campuses, The UWI has also established 10 global centres across North America, Latin America, Europe, Africa and Asia and currently services over 50,000 students. The UWI’s institutional architecture reflects its unique regional mission, functioning as a space for regional collaboration, research harmonisation, and policy discourse aimed at addressing the shared developmental challenges of Caribbean societies.

As a globally ranked institution, which attained its highest ranking in 2022 then placed among the top 1.5% of universities worldwide by Times Higher Education, The UWI maintains a strategic focus on academic excellence, regional integration, and the cultivation of Caribbean epistemologies. It plays a foundational role in preserving the region’s cultural heritage through its libraries, museums, and specialised research centres, including those dedicated to law, governance, health, climate change, and the creative arts. Moreover, The UWI’s scholarly ecosystem fosters a dynamic interface between knowledge production and cultural preservation, positioning it as an essential institution in advancing a distinctly Caribbean intellectual and cultural identity in the 21st century.

The UWI plays a pivotal role in preserving and promoting Caribbean heritage. As the premier regional institution for higher education and research, The UWI houses critical repositories of Caribbean cultural memory across its campuses. In this particular case it should be noted that the Cave Hill Campus in Barbados is home to the CLR James Cricket Research Centre — an institution that serves as a vital custodian of the region’s cricketing heritage.[1] The UWI’s commitment to digitisation and research accessibility aligns with its broader mandate to foster intellectual development and public engagement throughout the Caribbean.

In addition to supporting scholarly output, The UWI’s infrastructure and academic networks provide a critical platform for building sustainable partnerships and advancing digital humanities initiatives across the region. Its existing collaborations with heritage institutions, policy bodies, and international organisations position The UWI as a hub for coordinated action in the digital preservation and valorisation of unique cultural assets.

West Indies Cricket – A Cornerstone of Cultural Identity and History

Cricket in the West Indies emerged during the colonial period as a sport introduced by the British but was gradually appropriated by Caribbean people as a means of cultural expression, resistance, and regional solidarity. Initially accessible only to the colonial elite, cricket became a vehicle for social mobility and nationalist sentiment in the 20th century, particularly as local players began to challenge and surpass their imperial counterparts. Beckles (1998, p. xiv) in his introduction, argues that if the West according to C.L.R. James, ‘was invented in the space now called the Caribbean, then what its inhabitants have done with cricket within western discourse, should speak to its social history as modernity in action.’ By the mid-20th century, the sport had evolved into a unifying force across the linguistically and geographically diverse Caribbean islands, symbolising excellence and self-determination.

The West Indies cricket team, a composite side representing multiple sovereign nations and territories, has been one of the most successful and culturally iconic teams in the history of international cricket. The team’s golden era spanned the 1970s to the early 1990s, during which the West Indies were the dominant force in world cricket. Most notably, they won the inaugural Cricket World Cup in 1975 and successfully defended their title in 1979. They reached the final again in 1983, narrowly losing to India. In 2016, the West Indies won the ICC World Twenty20 championship, securing a third world title in the shorter format of the game. Between 1980 and 1995, the team went unbeaten in a Test series for fifteen consecutive years—a record that remains unmatched in the modern era.

This period of dominance, led by players such as Clive Lloyd (1944-), who captained the team during this period, Viv Richards (1952-), Michael Holding (1954-), and Malcolm Marshall (1958-1999), was not merely a sporting achievement but a powerful statement of black excellence and regional unity. Their success on the international stage helped reshape global perceptions of the Caribbean and inspired pride and confidence among Caribbean people, both at home and in the diaspora.

Cricket has long served as a powerful symbol of resistance, pride, and unity in the Caribbean. More than just a sport, it is woven into the very fabric of the region’s identity. From the colonial era through to post-independence, West Indies cricket has reflected struggles for self-determination and excellence on a global stage. Legendary figures such as Sir Garfield Sobers, Sir Frank Worrell, and Brian Lara have not only brought glory to the Caribbean but also inspired generations through their achievements. Literary contributions like C.L.R. James’s Beyond a Boundary further elevate cricket’s cultural importance, positioning it as a lens through which the region’s historical and socio-political narratives can be examined (James, 1963).

Cricket has also served as a vehicle for nation-building and social transformation. Matches were not only moments of sporting triumph but also cultural affirmations of Caribbean identity. This legacy is reflected in oral histories, newspaper accounts, scorebooks, and memorabilia—all of which are valuable sources for documenting social history. As such, cricket collections must be curated with sensitivity to their multiple meanings and layered narratives.

The CLR James Cricket Research Centre

Digitisation of museum and archival collections enhances not only preservation but also access and educational engagement. This is particularly critical for materials such as the Centre’s holdings, which possess both cultural and scholarly value. Similarly, Jin and Liu (2022) underscore the role of digitisation in media dissemination, further supporting the case for making cricket heritage accessible to diverse and global audiences.

Located at The UWI’s Cave Hill Campus, the CLR James Cricket Research Centre holds a unique collection of primary and secondary resources on Caribbean and global cricket. Established in 2008 after the 2007 ICC Cricket World Cup held in the West Indies, it is named in honour of Cyril Lionel Robert James (1901–1989), Caribbean scholar and an icon of cricket studies. It is the only Centre of its kind in the world which is solely dedicated to the study of cricket. It provides research materials to scholars, researchers and lovers of the game.  The collections include monographs, videos, paintings, videos and papers of West Indian cricket icons and scholars. The original manuscript of Beyond a Boundary, the seminal work of C.L.R. James himself, as well as the personal papers of Sir Pelham Warner, the Trinidad born, Barbadian raised, English cricketer and administrator who went on to become the President of the Marylebone Cricket Club are but a few of the treasures found within its walls. These holdings are not only academically significant but culturally invaluable. While physical access to these materials remains limited, digitisation offers a transformative opportunity to open up the Centre’s rich resources to researchers, educators, students, and cricket enthusiasts around the world. Moreover, the Centre can act as a research hub for the digital humanities, linking historical materials to contemporary analyses of identity, race, and sport. Strategic investments in digitisation infrastructure and cross-campus collaborations can enable the CLR James Centre to be a model for Caribbean archival excellence.

Strategic and Operational Dynamics

Digitising cultural and research heritage is not merely a technical undertaking—it is a strategic intervention that requires alignment between institutional priorities, resource constraints, and cultural imperatives. The operationalisation of digitisation in heritage contexts must therefore be embedded in a broader institutional transformation agenda. This includes strategic foresight, governance restructuring, and risk mitigation planning, especially within small island developing states (SIDS) where infrastructural and human capacity deficits are acute. The UWI’s Digital Transformation project provides the perfect environment within which this cultural heritage work can occur.

At the strategic level, institutions must confront fundamental questions about mission alignment: How does digitisation advance the core objectives of access, preservation, and engagement? What trade-offs are required when resources are limited? These are not abstract queries but practical dilemmas faced by libraries, archives, and museums across the Caribbean. Prioritisation frameworks—grounded in criteria such as historical significance, condition of materials, user demand, and representational equity—must guide digitisation choices.

Operationally, the effectiveness of any digitisation initiative hinges on institutional readiness. This involves more than the procurement of scanners or software; it requires robust digital workflows, clear metadata protocols, cybersecurity safeguards, and continuous staff training. Moreover, institutions must adopt agile methodologies that allow for iterative design and stakeholder feedback. In this way, digitisation becomes a living process rather than a finite project.

Risk management is also a critical component. Without proactive measures, institutions risk data loss, misrepresentation, or the reinforcement of existing archival silences. For example, the failure to include community voices in annotation processes or interface design can perpetuate exclusion, even in a digital environment ostensibly aimed at inclusion.

In sum, strategic and operational planning for digitisation must be treated as a system-level intervention. It is not an adjunct to heritage management but a redefinition of how Caribbean memory institutions function in a digital age. This redefinition requires visionary leadership, institutional coherence, and regional collaboration to ensure sustainability, scalability, and cultural legitimacy.

Enabling Policy Frameworks

Effective digital heritage development hinges not just on technology or content, but on coherent, forward-thinking policy frameworks. The literature affirms this: Beagrie and Greenstein (1998) offer a comprehensive model for digital preservation that emphasises the integration of standards, funding mechanisms, and institutional commitment. They note that the use of the strategic framework will assist stakeholders in ‘identifying issues and dependencies and could assist in raising awareness of the strategic issues across a range of stakeholders’ (Beagrie & Greenstein, 1998, p. 5). Aydogan (2022) complements this by emphasising the necessity for alignment with domestic legal structures and the adaptive capacity of national institutions. Parent et al. (2021) contribute a pragmatic dimension, focusing on criteria for selection and long-term curation of digital heritage within publicly accountable frameworks.

Policy development in the Caribbean context must be understood as a strategic act of cultural governance. Fragmented or outdated legal regimes risk undermining the utility and longevity of digitisation efforts. For instance, without robust intellectual property (IP) frameworks that balance fair use with creator rights, institutions may hesitate to make collections openly available. Similarly, the lack of harmonised licensing models across the region can inhibit collaborative initiatives, especially when collections span multiple jurisdictions.

A nuanced policy response must therefore address five interlocking domains:

  • Intellectual Property and Licensing: Policies must move beyond static copyright protection to facilitate dynamic access for research, education, and public engagement. This includes the development of regional licensing templates that recognise common law traditions and allow for interoperable access regimes.
  • Public-Private Partnerships (PPPs): Legal instruments should define the terms of engagement between cultural institutions and corporate or philanthropic actors, ensuring public accountability, data sovereignty, and equitable benefit-sharing from digitisation ventures.
  • Funding and Incentives: Strategic fiscal policies—such as digitisation funds, tax relief for private contributions, and international grant alignment—are necessary to provide long-term financial underpinnings for heritage work.
  • Green IT and Sustainability: Policies must mandate sustainable technology adoption, including lifecycle assessments of digital tools and infrastructure, with particular attention to energy efficiency, carbon impact, and responsible procurement.
  • Gender-Inclusive Practices: National and institutional frameworks must ensure equity in staffing, representation, and access. Gender-sensitive curation policies can address historical imbalances in the visibility of women in Caribbean heritage narratives.

Importantly, Caribbean policymakers must confront the geopolitical and structural limitations of small island developing states (SIDS). Issues such as digital sovereignty—control over data storage, processing, and jurisdiction—require collective action. A Caribbean Digital Heritage Charter, modelled on shared cultural and legal values, could serve as a foundational tool to coordinate metadata standards, ethical frameworks, and regional preservation protocols.

Finally, legislative reform should be prioritised to modernise copyright and data protection laws. These reforms must reflect both international standards (e.g. WIPO treaties, GDPR-inspired principles) and the specific needs of Caribbean users and creators. Without this policy scaffolding, even the most ambitious digitisation projects will be undermined by legal uncertainty, operational fragmentation, and constrained public value.

Opportunities

Digitising cricket heritage offers significant benefits, namely:

  • Broader Access: Researchers and fans globally can engage with West Indies cricket history.
  • Preservation: Digitisation safeguards fragile documents and memorabilia from deterioration.
  • Educational Impact: Schools and universities can integrate heritage materials into curricula.
  • Cultural Diplomacy: Digital archives can showcase Caribbean achievements on international platforms.
  • Technological Innovation: AI tools can enhance user experience through OCR, facial recognition, and sentiment analysis.

Digitised heritage collections can also support entrepreneurship and innovation in the creative industries. For example, digital cricket content can be repurposed into documentaries, apps, museum installations, and online learning tools. This opens up avenues for youth engagement, skills development, and economic participation while celebrating regional heritage.

Future Plans

At the CLR James Cricket Research Centre, several future-oriented initiatives are envisioned, including:

  • Comprehensive Digitisation: A phased digitisation programme of all high-value materials.
  • Virtual Exhibits and Tours: Online showcases to coincide with anniversaries and international cricket events.
  • Digital Humanities Collaborations: Partnering with scholars to create annotated digital editions and thematic research portals.

Additional plans include establishing a digital cricket storytelling lab that curates narratives using mixed media formats. The Centre also seeks to engage with schools through cricket history clubs and competitions that encourage the use of primary sources. By embedding the archives in community and educational activities, the Centre can become an active cultural resource rather than a static repository.

Insights and Recommendations

A critical insight into the digitisation of Caribbean cricket heritage is the necessity for sustainable financing mechanisms. Digitisation projects often require substantial initial investments in technology, skilled personnel, and infrastructure, as well as ongoing maintenance costs. Without secure and sustained funding, these initiatives risk becoming obsolete, leading to the deterioration of both digital and physical assets. Moreover, the absence of digitisation efforts can result in the loss of invaluable cultural narratives and the erosion of regional identity.

The Government of Barbados has demonstrated a clear appetite for heritage preservation through its Reclaiming Our Atlantic Destiny (ROAD) Programme. In 2025, Barbados signed a USD 75 million financing agreement with the Development Bank of Latin America and the Caribbean (CAF) to support the revitalisation of cultural heritage, including infrastructure modernisation and the development of heritage tourism. The ROAD Programme seeks to deepen national and regional historical consciousness and strengthen the cultural economy (CAF, 2025). This presents a compelling opportunity for symbiosis: cricket heritage digitisation aligns closely with the objectives of the ROAD Programme, particularly in promoting national identity, community engagement, and sustainable cultural tourism.

Recommendations to support this include:

  • Establish Public-Private Partnerships (PPPs): Engage with private sector stakeholders, including technology firms and philanthropic organisations, to co-fund digitisation projects. Such partnerships can provide additional resources and expertise, ensuring the scalability and sustainability of digitisation efforts.
  • Leverage Government Initiatives: Align digitisation projects with national programmes like the ROAD Programme to secure funding and policy support. This alignment can facilitate access to resources earmarked for cultural preservation and infrastructure development.
  • Develop a Comprehensive Funding Strategy: Create a diversified funding model that includes government grants, international aid, and revenue-generating activities such as digital exhibitions and educational programmes. This approach can mitigate financial risks and ensure long-term project viability.
  • Implement Robust Financial Planning: Establish clear budgeting, financial monitoring, and reporting mechanisms to manage funds effectively. Transparent financial practices can build trust among stakeholders and attract further investment.
  • Advocate for Policy Support: Engage with policymakers to develop supportive legislation and policies that prioritise digital heritage preservation. This advocacy can lead to the creation of legal frameworks that facilitate funding and protect digital assets.

The decision to digitise cultural and research heritage collections is not merely a technical or logistical consideration—it is a strategic imperative. The failure to act carries significant risks that extend beyond the physical degradation of documents. One of the most pressing dangers is the irreversible loss of tangible materials such as manuscripts, photographs, scorebooks, and audiovisual records, many of which are stored in environments vulnerable to humidity, pests, or natural disasters. In the Caribbean, where tropical climates and constrained funding often hinder conservation efforts, this risk is exacerbated.

However, the implications are not solely material as heritage digitisation plays a pivotal role in shaping collective memory and public narratives. Without proactive digitisation, there is a risk of losing the intangible cultural value that cricket represents—specifically, the historical idea of West Indian unity, resilience, and excellence embodied in the achievements of the regional cricket team. In failing to digitise, institutions may also perpetuate inequities in access to heritage resources, reinforcing a cultural divide between those who can physically access collections and those who cannot.

From a policy standpoint, Parent et al. (2021) note that institutions without digital preservation strategies are increasingly unable to fulfil their mandates in an era dominated by digital scholarship and global information exchange. This places them at a disadvantage in academic collaborations, funding opportunities, and public relevance. Certainly, The UWI must guard against this.

In light of these risks, the following strategic and research-based recommendations are proposed to policy makers:

  1. Invest in Infrastructure: Secure funding for digitisation equipment, IT support, and cloud storage solutions.
  2. Develop Capacity: Offer ongoing training in digital preservation, metadata creation, and user-centered design.
  3. Strengthen Policies: Implement institutional guidelines on digital ethics, copyright, and sustainable practices.
  4. Leverage AI Responsibly: Use AI to enhance access and engagement while safeguarding privacy and fairness.
  5. Foster Inclusive Narratives: Ensure that digitised collections reflect gender diversity and the contributions of marginalised voices.
  6. Measure Impact: Use analytics and community feedback to guide improvements and demonstrate value to funders and stakeholders.
  7. Embed Digital Heritage in Education: Work with educators to create Caribbean-specific heritage modules based on archival materials.
  8. Encourage Research Output: Incentivise scholarly publications and creative works that draw on digitised heritage collections.

Conclusion

Cricket is both a sport and a living archive of Caribbean history and identity. By strategically digitising and promoting cricket heritage, institutions like The UWI can ensure that the legacies of figures like C.L.R. James and generations of West Indian cricketers are preserved and made accessible for the future. With the right policy frameworks, collaborative partnerships, and community engagement, digital heritage can become a cornerstone of cultural empowerment, education, and regional development.

This paper has demonstrated that cricket archives are not merely about preserving the past—they are about informing the future. Through targeted strategies, inclusive policies, and responsible use of technology, Caribbean institutions can position cricket heritage as a vibrant domain of innovation, identity, and intellectual growth.

References

Aydogan, S. U., Münster, S., Girardi, D., Palmirani, M., & Vitali, F. (2022). A framework to support digital humanities and cultural heritage studies research. In F. Niebling, S. Münster, & H. Messemer (Eds.), Research and education in urban history in the age of digital libraries. Second international workshop, UHDL 2019, Dresden, Germany, October 10–11, 2019, Revised Selected Papers (pp. 237-267). Springer. https://doi.org/10.1007/978-3-030-93186-5_11

Beagrie, N. & Greenstein, D. (1998). A strategic policy framework for creating and preserving digital collections. British Library Research and Innovation Centre. https://www.ukoln.ac.uk/services/elib/papers/supporting/pdf/framework.pdf

Beckles, H. (1998). The development of West Indies cricket. Volume 1: The age of nationalism. University of the West Indies Press.

CAF. (2025, February 21). CAF and Barbados sign USD 75 million agreement to advance cultural heritage and tourism development. Development Bank of Latin America and the Caribbean. https://www.caf.com/en/currently/news/caf-and-barbados-sign-usd-75-million-agreement-to-advance-cultural-heritage-and-tourism-development/

James, C. L. R. (1963). Beyond a boundary. Hutchinson.

Jin, P., & Liu, Y. (2022). Fluid space: Digitisation of cultural heritage and its media dissemination. Telematics and Informatics Reports, 8, Article 100022. https://doi.org/10.1016/j.teler.2022.100022

Parent, I., Seles, A., Storti, D., Banda, F., Blin, F., McKenna, G., Lee, I., Murdock Smith, J., Chee, J., Hagedorn-Saupe, M., Knight, S., Roberts, W. (2021). The UNESCO/PERSIST guidelines for the selection of digital heritage for long-term preservation (2nd ed.). IFLA.  https://repository.ifla.org/handle/20.500.14598/1863

Further Readings

Barbados Tourism Encyclopedia. (n.d.). Barbados heritage district. https://barbados.org/barbados-heritage-district.htm

McIlwaine, J., Comment, J.-M., Wolf, C. de, Peters, D., Justrell, B., Varlamoff, M.-T., & Koopman, S. (2002). Guidelines for digitization projects for collections and holdings in the public domain, particularly those held by libraries and archives. IFLA. https://repository.ifla.org/handle/20.500.14598/697

National Library of Australia. (2003). Guidelines for the preservation of digital heritage (No. CI-2003/WS/3). UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000130071

OECD. (2019). Recommendation of the Council on artificial intelligence (No. OECD/LEGAL/0449). https://legalinstruments.oecd.org/en/instruments/OECD-LEGAL-0449

Abstract

This paper explores the strategic and operational dynamics involved in valorising and promoting cultural and research heritage collections, with a specific focus on cricket in the Caribbean. It examines how digital technologies can improve the visibility and accessibility of cricket archives, thereby preserving and disseminating a rich cultural legacy. The paper also explores the role of public policy in fostering digital heritage development and sustainable partnerships. The paper proposes practical frameworks for ensuring that the Caribbean cricket heritage continues to thrive and contribute to the region’s cultural richness in the digital era.

Keywords

Digital archives; Cricket heritage; Caribbean culture; Public policy; Technology integration


  1. CLR James Cricket Research Centre, https://www.cavehill.uwi.edu/cricketresearchcentre

About the author

Junior Browne is the law librarian at the University of the West Indies, Cave Hill Campus, where he currently manages both the Faculty of Law Library and the CLR James Cricket Research Centre. His work focuses on legal research access, Caribbean legal history, data privacy, and digital transformation in libraries. Junior is currently pursuing his postgraduate certification in Archival Studies, intending to strengthen regional approaches to heritage preservation and access. His research interests include the governance of data and information in the Caribbean, the legal and ethical implications of artificial intelligence, and the development of legal knowledge systems.